Overview

REQUEST FOR PROPOSAL – BUSINESS DEVELOPMENT MANAGER, USA 

The Saint Lucia Tourism Authority (SLTA) is seeking proposals from a consultant (individual or company) for the position of  Business Development Manager based in New York/New Jersey. Under the direction of the Director, Global Sales the  Manager is responsible for increasing tourism arrivals and driving sales to Saint Lucia by making sales calls and  presentations to prospective clients and representing the Saint Lucia Tourism Authority at industry activities designed to  increase the visibility of Saint Lucia. The specific duties for this position are outlined below: 

  1. Maintains contact with key accounts by making sales calls to tour operators, travel agents, corporate accounts and  other appropriate customers informing them of Saint Lucia’s tourism product offerings and receiving feedback,  complaints and suggestions or other relevant information. 
  2. Prepares weekly reports of sales activities detailing outcomes and ROI and reasons affecting the achievement or non achievement of targets. 
  3. Obtains market data on sales activities including competitive information, statistical information on new markets, travel  patterns and sales trends. 
  4. Identifies new sales opportunities and converts opportunities to new business. 
  5. Design and submit incentive sales plans which will result in increased sales and tourism arrivals and customer loyalty. 
  6. Make sales presentations at trade shows and expositions, arranges and/or participates in seminars/webinars and  conducts interviews with potential customers and interest groups. 
  7. Promotes the MICE & Group travel to Saint Lucia and provide assistance where necessary to secure them. 8. Services existing accounts by responding to complaints, preparing documentation to rectify such complaints/issues. 9. Maintains contact with the Caribbean Diaspora in the U.S. market. 
  8. Participate in the weekly sales meetings by reporting on activities and reporting on industry changes and providing  pertinent information. 
  9. Plans and participates in familiarization trips for travel agents and press. 
  10. Performs all duties required to enhance Saint Lucia’s position in the marketplace and to enhance the functionality of  the department. 
  11. Perform other duties as assigned. 

Schedule: Proposals should be received by 8TH MAY 2025. Submissions received after this date will not be considered.

Saint Lucia Tourism Authority 

PO Box 221, Castries,

Saint Lucia, West Indies

Telephone +1758 458 7101

Email information@stlucia.org

Website stlucia.org 

Proposal Submission Requirements – Proposals must be submitted as follows: 

  1. Proposals should include a cover letter to the attention of the Chief Executive Officer. The cover letter must include  the name of the proposing individual/company, the name (s) and resumes of the professional (s) proposed to provide  direct service for the duration of the term, and outline experience in similar positions with e-mail addresses, postal  address and telephone numbers.  
  2. Proposals should include a narrative that speaks to the qualifications relevant to the Evaluation Criteria outlined  below, including a timeline with benchmarks and the number of hours and monthly cost to accomplish the duties  outlined above. 
  3. Proposals must clearly outline the responsibilities of the Authority and the Consultant. All costs payable by the  Authority for these services must be clearly defined.  

By submitting a proposal, the Consultant authorises the Authority to contact references to evaluate the Consultant’s  qualifications for this project.  

Evaluation Criteria: All proposals will be evaluated based on the following criteria: 

  • Performance capability – the extent to which the proposal demonstrates an ability to provide the depth and breadth of  experience, skills, knowledge, and creativity generally required for this project. 
  • Completeness and quality of response. 
  • Understanding of and commitment to the Authority’s mission and strategic objectives. 
  • Budget (Number of hours and monthly costs). 
  • Experience in similar positions, preferably in the tourism sector. 

References: Please list the organisation name, contact person, title, telephone number and email address of three references  for similar projects and a brief description of each, including the outcomes. 

Interviews: Top-rated candidates may be invited to an interview with the Authority’s Board of Directors. 

Contract Award: The Authority plans to select and award a contract to the best qualified Consultant within a reasonable  timeframe. The selected Consultant and the Authority will then mutually discuss and refine the scope of works for the project  and shall negotiate final conditions, compensation, and performance schedule for the subsequent contract to be executed. 

Proprietary Rights: All documents and assets prepared by the Consultant shall remain the sole property of the Authority without restriction. The Consultant shall not use or disclose any confidential information relating to the business or operations  of the Authority during and after the term of the contract. (Please note that all documents must be submitted in Microsoft word  format).  

Submission 

All proposals should be addressed to:  

Chief Corporate Officer  

1 Bella Rosa Road, Gros Islet,  

PO Box 221, Castries 

Saint Lucia. 

Of Via email address: CHIEFCORPORATEOFFICER@STLUCIA.ORG

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